the-real-future-of-marketing
Let me be blunt: most of what you read about AI in marketing is bollocks. It's either theoretical nonsense from consultants who've never implemented anything, or cherry-picked case studies that ignore the
Read article →Ideas, insights and honest takes on AI in marketing. No fluff, no hype, just what we're learning as we build.
Let me be blunt: most of what you read about AI in marketing is bollocks. It's either theoretical nonsense from consultants who've never implemented anything, or cherry-picked case studies that ignore the
Read article → Let me be blunt: most of what you read about AI in marketing is bollocks. It's either theoretical nonsense from consultants who've never implemented anything, or cherry-picked case…
Inconsistencies in AI output aren’t just a user experience issue. While you can spot and fix problems in a chat interface, things become much more difficult when you’re…
How a late-night AI experiment in December 2024 reshaped everything I believed about marketing - and led to the company I always wanted to build.
Most agencies are rolling out AI as a tool problem when it's really a workflow, training, and testing problem. Here's the five-step playbook for doing it properly, from…
Most marketing teams are using AI without a written policy, creating inconsistent approaches, compromised data, and exposure. Here are the six non-negotiables every team needs to get the…
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